Market Snapshot


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Brazil’s investors are very confident in their ability to make investment decisions and many feel little need for professional advice. A strong majority demand that advisers not only work to gain their trust, but make continuing efforts to maintain that trust over time.

Brazilian investors’ confidence in making investment decisions has led to a do-it-yourself culture in Brazil. The challenge of winning a Brazilian investor’s trust may be why only just over a third have a financial adviser. However, those investors who do have advisers report that transparency in disclosing fees and other costs has a strong impact on trust.

Trust is tested in times of crisis, and Brazilians are also fairly pessimistic when looking forward into the future, with slightly more than half of respondents anticipating a financial crisis sometime in the next three years.