Market Snapshot

Germany

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Of all the markets surveyed, German retail investors are the least trusting of the financial services industry. Moreover, their level of trust has declined since our last survey, while trust has risen in most other markets.

When it comes to the financial markets, German investors are very confident in their investing decisions, and a vast majority believe that they have a fair opportunity to profit through investing. When it comes to trust, a majority expect investment professionals and firms to constantly earn and maintain their trust over time.

For German investors, “Trusted to act in my best interest” is the most important factor they consider in choosing an adviser, followed closely by “Recommended by someone I trust.” The majority of Germans who use the services of an adviser would be happy to recommend their adviser to others.